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Demographic Block Group Layer

Turn your trade area into a heat map to quickly isolate the best demographic areas

Written by Tao Zhou

Turn on Demographics (2-Ways)

  1. Click on the layers icon at the bottom left corner of your screen.

  1. Press the "b" key to toggle on block groups and press the "n" key to toggle off

Click on the blue polygon to engage the heat map.

Analyzing Each Block Group

  1. Once block group is initialized, you can hover over specific block groups and get information on it through the Trade Area window on the right hand side of your screen.

  2. This data will pop up on the right hand side after you click "Trade Area". Simply scroll down to demographics.

The heat map functionality allows you to select a specific metric in the top left to understand the distribution of demographics within your trade area. For example, select population growth to see which area is growing the fastest.

Notes: Our demographic data comes from the American Community Survey. The current dataset is for the year 2017, we will be updating to the 2018 dataset in November.

To upgrade to EASI current year demographics with 5 year projections reach out to a Radius team member by using the chat in the bottom right.

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